Steve Greenberg joined Allen & Company as a Managing Director in January 2002. At Allen & Company, he focuses on the sports and media industries, as he has throughout his business career. Mr. Greenberg has represented the owners of the Milwaukee Brewers, Cincinnati Reds, Atlanta Braves and the Houston Astros in the sales of those baseball teams; the Wilpon family in the acquisition of 100% of the New York Mets; Dan Gilbert in the acquisition of the Cleveland Cavaliers; the New York Mets in the formation of a regional sports network in New York (SNY) as well as the Mets historic Citi Field naming rights deal; the White Sox, Cubs, Bulls and Black Hawks in the formation of a regional network in Chicago (Comcast SportsNet Chicago); the Big Ten Conference on the creation of a Big Ten Cable Network in partnership with Fox Sports; and Major League Baseball on a variety of television-related matters, including the formation of the MLB Network. Mr. Greenberg also advised PBS on its joint venture with Sesame Street Workshop and Comcast leading to the creation of the PBS Sprout Network. Immediately prior to joining Allen & Company, Mr. Greenberg was the Co-founder and Chairman of Fusient Media Ventures, a New York-based sports and media company.
Prior to starting Fusient, Mr. Greenberg and his business partner Brian Bedol co-founded Classic Sports Network in 1993. Backed initially by Allen & Company and other private investors, Classic Sports was one of the few successful independently owned new cable networks launched in the 1990’s. In 1997, Messrs. Greenberg and Bedol sold Classic Sports Network to ESPN, the cable sports juggernaut and division of The Walt Disney Company.
Drawing on his love for baseball and his extensive legal and business experience, Mr. Greenberg previously served as the Deputy Commissioner and Chief Operating Officer of Major League Baseball under Commissioner Fay Vincent from 1990 until 1993. At MLB, Mr. Greenberg oversaw the day-to-day operations of the Commissioner’s office, including Broadcasting, Finance, Legal, Baseball Operations, Special Events and the League’s lucrative properties licensing operation.
Prior to MLB, Mr. Greenberg practiced law from 1977 through the end of 1989 with the Los Angeles firm of Manatt, Phelps & Phillips where he specialized in Sports and General Business Law and served as the firm’s managing partner in 1987 and 1988.
The son of baseball legend and Hall-of-Famer Hank Greenberg, Steve played first base and was captain of the baseball team during his undergraduate years at Yale University. After college, he was drafted by the Washington Senators and spent five years playing for minor league affiliates of the Senators (who later became the Texas Rangers). Subsequently, he enrolled at UCLA Law School where he earned his J.D. degree in 1977. Mr. Greenberg and his wife Myrna have two daughters and three grandchildren.