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Foundation Events

New Era Cap Celebrates JRF Founder

 New Era Cap Celebrates JRF Founder

Mayor Byron Brown declared June 17, 2013 Rachel Robinson Day in his city of Buffalo. Mrs. Robinson traveled to the state's second most populous city at the invitation of JRF Board member and New Era Cap's CEO Christopher Koch. At the opening of the company's annual sales meeting, best selling author Jonathan Mahler conducted an hour long interview with the wife of the legendary baseball hall of famer and civil rights leader. Over 300 New Era staff listened intently as Mrs. Robinson shared stories of her life with Jackie Robinson as well as her efforts to keep her husband's remarkable legacy alive. In April, New Era paid tribute to Jackie Robinson as part of its "First Changes Everything" campaign.

“It was truly an honor and a privilege to have Mrs. Robinson speak to our employees and business partners," said Chris Koch, CEO, New Era. "She is an inspiration and a role model and after hearing Mrs. Robinson share her stories, I truly believe that Jackie was able to accomplish all he did because of her unyielding love and support.”

New Era is a JRF Platinum Sponsor of the Jackie Robinson Foundation and a presenting sponsor of the Foundation's annual Mentoring and Leadership Conference which benefits hundreds of JRF Scholars and alumni.

An international lifestyle brand with an authentic sports heritage that dates back over 90 years, New Era is best known for being the official on-field cap for Major League Baseball, New Era is known not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. Headquartered in Buffalo, N.Y., the company also operates facilities in Canada, Europe, Brazil, Japan and Hong Kong.


(pictured above:l-r: New Era CEO Christopher Koch, Rachel Robinson and New Era President Pete Augustine)

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