Jackie Robinson Foundation Taps IMG for Licensing & Cause Marketing Partnerships to Further Its 47-Year Commitment to Equal Opportunity In Education

November 24, 2020 - News

The Jackie Robinson Foundation (JRF) today announced a partnership with IMG to pursue licensing, cause marketing, and institutional campaign initiatives that will drive awareness for and help fund JRF’s work to ensure college success and career advancement for highly motivated students of color with limited financial resources.

IMG will aim to partner with best-in-class companies that share JRF’s goals to close the achievement gap in higher-education and promote community service, civic engagement and the humanitarian ideals that define the life and legacy of Jackie Robinson, who broke the color barrier in Major League Baseball (MLB) in 1947.

Della Britton, president and CEO of the Jackie Robinson Foundation, commented: “JRF has worked to level the playing field in higher education and the workplace for 47 years – disbursing nearly $100 million in aid to talented young people who become leaders in their professions and communities. We’re very excited to be working with a leading organization of IMG’s caliber. IMG stands for the ideals embodied in the life of our namesake and will work to secure partnerships with other like-minded companies to help further our mission.”

Bruno Maglione, president of Licensing at IMG, added: “As Douglas Adams once wrote, “42 is the answer to everything” and JRF’s almost 50-year mission of providing educational opportunity, mentoring and leadership training in responsible citizenship and productive civic engagement underscores this truth each year with the exclamation mark of some 242 impressive JRF college scholars. We are proud to have the opportunity to contribute to both the Jackie Robinson legacy and the JRF mission.”

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About the Jackie Robinson Foundation  

The Jackie Robinson Foundation has advanced the ideals of equity and opportunity by leveling the playing field in higher education and the workplace for 47 years. JRF provides generous four-year scholarships and extensive support services, including career guidance and internship placement, to highly motivated college students who have maintained a 98% graduation rate. Since 1973, JRF has disbursed over $95 million in grants and direct support to 1,700 JRF Scholars. With the upcoming opening of the Jackie Robinson Museum in New York City, JRF will inspire others to embrace the ideals embodied in the legacy of its heroic namesake. JRF is a 501(c)(3) tax-exempt organization. Learn more by visiting www.jackierobinson.org.

About IMG

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports and content company.


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